Joi is at the heart of everything we do. Spreading the Joi of Healthy Hair to every stylist and client, making for a more beautiful world.

The Joi of Healthy Hair

There’s nothing in the world like the beauty of healthy hair. “The joi of healthy hair” is our promise and our commitment.

Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come.

Joico Best Sellers

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use.

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We Call It Joi

The remarkable energy that comes from healthy hair. It’s vitality, colour and shine that lights up a room and lifts the spirit.