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A Story Behind Every Label

Over 20 years in the making, It’s A 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – Instantly.

It’s a 10 haircare Best Seller

Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product.


We are a proud supporter of the Leaping Bunny Program and encourage all our customers and clients to shop cruelty-free.