
A Story Behind Every Label
Over 20 years in the making, It’s A 10 has become the “go-to” product for salons and clients worldwide. This vision has revolutionized the approach to hair care by delivering results that people can see and experience – Instantly.
It’s a 10 haircare Best Seller
Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product.