The beauty problem solvers at Color Wow bring you innovative solutions for color-treated hair.

The Beauty Problem Solvers…

Color Wow was founded on a 25 year history of award-winning beauty product innovation.

From being the first to tame frizz, to brighten blonde and, now, to solve the myriad of unaddressed problems of color-treated hair, Color Wow have earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.

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The pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive solutions.

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Breaking Beauty Rules & Traditions

Color Wow has achieved an unrivalled level of success by breaking rules and traditions, ignoring conventional wisdoms and creating totally new beauty categories. Color Wow has taken over 30 prestigious beauty awards.